The internet is flooded with lots of information about various subjects. The online space has become indispensable for running a successful business and it helps connecting people across the world. A web search engine is a software that enables searching information across the World Wide Web and there are several search engines available online. However, only few of them have managed to top in the space. Google is one of the most popular search engines that take a prime spot in the internet space. The Google platform turns out to be highly revered platform that keeps evolving and growing with each day. As the platform expands, so does the expectations and Google comes up with updates to fine-tune its search engine options every now and then. Some of the most important updates made by the giant search engine company include Google Penguin, Google Panda and Google Hummingbird.
What is Google Panda?
Google Panda is Google’s well-known search engine result ranking algorithm (well known in the search engine optimisation world) that has changed the course of how Google works to a considerable extent. The algorithm was released in the year 2011 and has turned out to be highly successful.
What does it do?
Google Panda is effective in providing proper and deserving ranking for various websites in the search engines. Earlier, the search engines pulled up well optimized pages on top of the search engine ranking despite the quality or other criteria being ordinary. Google Panda came as a huge relief to Internet users as it is created to lowering the result rank of low quality websites or websites that does not carry any substantial information on the subject.
The process involved?
Google Panda made use of sophisticated artificial intelligence which facilitates rating of many websites online based on quality, reliability, efficiency, speed and design by human quality testers. It checked and compared the sites that people considered to be of high quality and low quality. By way of the Google Panda, quality became a paramount factor and older ranking factors like PageRank were brought down in importance.
The effective algorithm has been updated from time to time. The introduction of the algorithm in the year 2011 affected the search engine results to a considerable 12 percent of rankings. Social networking sites and brand new websites enjoyed good search results whereas websites with more advertisements went down in ranking. Many publishers were unhappy with the result and Google had to interfered and update its algorithm to provide for a reasonable ranking mechanism.
It was first released in February 2011 and was rolled out again in the month of April with several updates included. Google also provided much criteria and points as to what it considers as a high quality website.
What has been its influence?
Google Panda is involved with the ranking of the whole website and is not involved with specific web page alone. Google came up with many updates so far after release of the original version including bringing about a balance in the optimization space. It came out with a rule that over-optimization would lead to penalty of the website. Updates to the algorithm were released in the years 2012 and 2013 as well affecting 3.1% and 1.2% of English language search engine rankings respectively.
The algorithm is strict against duplicate content and poor quality of the content. If Google detects that a website has used low quality content or copied content, it would proceed to lower the rankings of the websites and its pages.
The content used in the website needs to be original and should turn out to be of reasonable quality (relevancy and grammatically good).