Schema Markup: What You Should Know

As the search engine algorithm becomes increasingly more complex, it’s good to know the current tips and tricks to making sure your business can be found easily in the search results. Today I’m telling an insider secret to on-site SEO: Schema Markup.

At its most basic level, schema is a markup that helps improve the search accuracy of major search engines by categorizing website items that can be described as standalone pieces. It simplifies the otherwise complex structure of standard websites while improving search rankings for sites that are marked up appropriately for it to be used.

It’s a collection of tags – think HTML – that helps the search algorithms better understand a site one piece at a time, with specific tags related to each item , , and so on. By announcing pieces of the larger webpage, a search engine is able to sort through data in a simple, uncomplicated manner, which places those pages higher than ones not utilizing the schema tags.

How to Start Using Schema Markup

Getting started with schema requires a little effort, but it pays out in the long run. To be most efficient, it’s best to start using schema at the beginning of your site’s creation.

Run a search for free schema templates, and look for plug-ins that can be downloaded that include templates and reviews. By using a template, you need less coding knowledge and can simply fill in the blanks.

If you’re new to coding, consider working with a professional or looking into tools that provide assistance. Such tools include MicroData Generator, which allows users to input data while the generator creates the code, a testing tool to check for markup efforts or a toolbar with a variety of tools to assist in the process.

Types of Schema Markup

Various options exist for schema markup, which are categorized in the same way a website or page would be categorized. “Product” type allows sites to split up and identify specific details like color, prize, size, SKU number and other relevant information to match specific site searches. “Recipe” type separates ingredients from directions and titles, and “Event” type categorizes by event type, tickets, seating options and more. The type of schema markup that is most relevant to your brand should be used from the start.

Is it Worth it?

Major search engines have not, to date, released official numbers relating to the success of schema markups in correlation with search rankings. However, using a way to shorten the length of time a search engine crawler requires to search your site and to produce more accurate results cannot be a bad thing. A site that is easy to find and classify generally ranks higher than one that is not.

With this in mind, considering adding schema markup to your next web project or to your existing website may be a solid move for increasing SEO rankings, traffic and overall conversions.

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