The Internet has become the most important thing in many people’s lives and it significantly impacts the day to day life of many individuals. Internet has made life easy on many fronts and businesses utilize the potentials of internet to reach consumers. In order to gain good attention from internet users, it is important that the content ranks better in search engines. Search engine optimization is the technique that is used to gain better visibility for the contents or web pages in the internet. Some of the well-known search engines include Google, Bing, Yahoo and many others. Of all the search engines, Google is the most popular and widely used search engine. The popularity of the search engine tool can be widely attributed to its perfect algorithms that produce quality and relevant search results.
What is Google Penguin?
Google Penguin is a well-known Google algorithm code name that was first announced and updated on April 2, 2012. The algorithm update was well-received on a global scale as it put an end to black hat SEO methods followed by many webmasters across the world. Before the release of Penguin updates, Google released a series of algorithm updates in the name Panda update. Panda brought down the ranking of websites that provided for poor user experiences. Google Panda and Google Hummingbird are the other two algorithms that had a significant impact on the search engine optimization space.
What Google Penguin does?
Google has come up with content publishing guideline called Google’s Webmaster Guidelines which educates webmasters as to the ways the search engine ought to be used. Many webmasters violated these guidelines and used black-hat SEO techniques to gain better ranking in the search engine. In order to bring the situation under control by bringing down search engine rankings of those websites that violate the guidelines, Google Penguin was introduced.
Impact of the Penguin update
After the release of the update, Google came out with an estimate that approximately 3.1% of search English language engine queries and 3% of other languages like Chinese, German and higher percentage of spammed languages occurred as a result. The search engine did not stop with just the first update and made subsequent updates to the algorithm in order to strengthen its position. The Penguin update 1.1 was released on May 25, 2012 that is known to have impacted about one tenth of English language websites searches.
The main aim of the Google Penguin update is to penalize websites that uses manipulative and misleading techniques in order to gain prominence in the search engines in order to get high rankings. Google Penguin focused on the quality of the backlinks to the websites and does not support low quality links. The giant search engine platform then came up with the Penguin 3 update on October 5, 2012 which had an impact on 0.3% of queries carried out.
How important is the algorithm?
Google Penguin and other algorithm updates released by Google are absolutely important and webmasters needs to develop websites based on these rules and guidelines, otherwise the website will get penalized and will be removed from the search engines. Seeking the help of expert webmaster is the best way to develop a high ranking website that complies with the rules and guidelines released by the search engine from time to time.