Identifying target audience and tailoring messages of relevance to them is indeed fundamental to a successful PR strategy. Differing audience groups might necessitate creation of complementary messages. However these messages should be consistent with the overall theme.
Messaging – a consistent story keeps confusing information at bay that might impact the company. Social media marketing - provides interactive PR carried out using today’s powerful tools, technologies and platforms including search engines, social bookmarking, blogging and new media relations.
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