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Press Release Distribution & PR Strategies

Wectonic offers PR strategies that ensure you reach the target audience with maximum visibility. Team at Wectonic seeks to choose the best platform for visibility based up on it’s in – depth knowledge and experience of media. We focus on corporate, events, retail, hospitality, lifestyle and sports-based PR. We shape and hone your message that would appeal to the audience and give you maximum visibility. We offer our clients an appropriate PR plan as per the specific requirements and to achieve the stated objects. We take a fresh approach to every PR requirement. As a PR service provider we use editorial coverage to promote companies and individuals – called “earned” media. Management of public relations as defined by the PR society of America involves anticipation, analyzation and interpretation of public opinion that impacts the plans and operations of the organization, counseling management of the organization regarding policy decisions, their courses of communication and action, evaluation of this course of communication and action on a continuing basis so as to achieve the informed public understanding vital to the organization’s success and aims, and management of the required resources.

Audience targeting with PR

Identifying target audience and tailoring messages of relevance to them is indeed fundamental to a successful PR strategy. Differing audience groups might necessitate creation of complementary messages. However these messages should be consistent with the overall theme.

Messaging – a consistent story keeps confusing information at bay that might impact the company. Social media marketing - provides interactive PR carried out using today’s powerful tools, technologies and platforms including search engines, social bookmarking, blogging and new media relations.

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A Bit More About PR

A press release or news release whether written or recorded is aimed at announcing something that is newsworthy. As there has been a lot of growth in the news cycle and so the press release writing style has also evolved. We take every care to convert press release prose into a finished and print – ready article that shows more than just bare facts. A proper journalistic format ensures wider distribution. The aim of PR is establishing and maintaining relationships with the target audience of an organization. Successful PR strategies are possible only with a deep understanding of the concerns and interests of the many audiences of client. The powerful tool of publicity must be effectively used for addressing these concerns.

Reach right audience and Build your Brand with PR

Brand visibility across media outlets like Bloomberg, Wall Street Journal, NY Times, Etc. Learn more by requesting a quote.